The advent of social media and internet marketing has made it possible for creatives in all corners of the world to promote their products. While this access has been a positive development for many, it can also make it more challenging to stand out. Learning how to reach the right audience is key to your success. Here are three ways to get discovered and make it a full-time creative.
1. Tell the Right Story
As mentioned above, marketing is key to solidifying your brand and connecting with the proper customers. Good marketing helps your audience understand what you are providing and cuts through the noise in a concise way. With the rise of TikTok and short-form entertainment, short attention spans are likely to make people tune out if you can’t get your mission across quickly. Consider using memes to spread the word about your business on social media; memes are excellent ways to draw attention in a quick, easy-to-digest format. Online tools are available that allow you to take an image and add text to generate a meme — all within a matter of minutes.
However, you still need to generate excellent SEO-based content for your website alongside short-form videos. This will help your website rank higher in search results. Use websites like Cornerstone Content to find resources designed to make your web content stand out and work for you.
2. Solidify Your Business
As a creative, you may not be as concerned about the mundane details of your business. However, putting together a solid business plan will help you stay on track financially and grow. It will also provide you with a document to show potential investors and show them your monetary needs and projections. A good business plan will also show your mission, how you plan to sell your products or services, and how your company will be structured. Attracting any money you need will help you get your products out and make them more visible.
Another way to keep your finances in order is by using accounting software. Using the right software will help you organize receipts so you can get more deductions while being compliant with tax codes. In addition, you can track all spending and income to make better adjustments and manage your business’s money with the most efficiency.
3. Share Your Work
This may seem obvious, but sharing small details about your process or work daily can make a big difference when building an audience online. Social media algorithms favor those who post consistently, and your posts will reach more people as you share more. Using a Facebook ads maker is a great way to get started. Another key to doing this successfully is not letting perfectionism get in your way. If you’re an artist like Richie Ramirez, for instance, people will be interested to see the entire process of your artwork and not just the finished product. This gives you plenty of opportunities to share and lets people connect with you more intimately.
Obviously, you don’t want to be pushy, but you should also work on building your audience by reaching out to friendly faces. For instance, reconnecting with former classmates is a great place to start. Sharing your work with family and co-workers is a great idea, too. They can be great advocates for your work and can help spread the word.
To take this even further, consider teaching others about your craft. Tutorials are trendy, and people will appreciate you sharing the knowledge you’ve accumulated. Doing this will also get more eyes on your work. You can even sell courses on your website to bring in more income.
The tips above will help you promote your work to others and get one step closer to starting your business and making your passion your full-time job. Remember to take it one day at a time, and never let your perfectionism prevent you from getting started.
